Following are some tools used to build knowledge

and make solid decisions

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Surveys (in person or by web, phone, US mail, e-mail and more)

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Focus Groups / Benefits Testing

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Web / E-mail Surveys

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Executive and One-on-One interviews

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Secondary Information / Library and Web search

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Competitive / Trade Intelligence

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Sales-lead pre-qualification

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Mystery Shopping / Service Quality Measurement

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Retail Audit / Sales Tracking

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Geo-coded mapping

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On-line Focus Groups and Interviews

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Brainstorming / NGT sessions

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Product Demonstrations & Placement

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Delphi Workshops