Following are some on-going Programs

used to measure performance.

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Conversion Studies

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Awareness / Demand / Market Share

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Perception & Brand Image / Perceptual Mapping

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Advertising / Media Performance-Tracking

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Satisfaction / Loyalty tracking

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Service Quality Management

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Product feasibility

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Audits of retail product movement

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Economic impact

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Competitive Intelligence / Best Practices

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New Product Development / Market Tests

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RUDR™ – Brand-risk audits for ERM (enterprise risk management)

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E-PRIDE™ - Personnel Retention / Employee Satisfaction

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VISION™ - Visitor Intercept Studies for Destination Marketing