Client Benefit:  Efficiency 

Costs decrease when marketing strategy and research are integrated. Witan has rare hands-on expertise with both.

Clients choose one, or both of our services, each backed by a Lean Six Sigma Black Belt. Whether engaged for a simple research project or a fully integrated marketing plan, Witan assembles the most efficient team of experts for the assignment.

In every case, our simple, analytical approach ensures clients connect research and strategy for continuous improvement in performance.

Research & Voice of Customer

Witan helps clients choose the best combination of methods and channels for the purpose and budget:

METHODS

• Qualitative - focus groups, interviews
• Quantitative - surveys, polls

CHANNELS

• Remote -  web, phone, mail, panels
• In-Person - intercept, appointment

PURPOSES

• Quality - Satisfaction, Mystery Shopping
• Performance - Awareness, Market Share

Strategic Marketing Plans 

Witan helps clients build an insightful, innovative and integrated strategic marketing plan that will improve brand performance.

INSIGHTFUL

• Based on market knowledge

• Performance is measured

INNOVATIVE

• Insights catalyze creativity
• Process keeps innovation logical

INTEGRATED

• Advertising, Public Relations...plus:
• Sales, Service, R&D and Fundraising